About Me

In 2015, I began my career as a Customer Service Representative, handling billing, sales, collections, and technical support. Over the past 10 years in the BPO industry, I developed strong skills in customer service, administrative support, tool optimization, and performance management while consistently meeting targets and delivering results under pressure.

Those years taught me how to think analytically, follow systems efficiently, adapt quickly, and understand how growth is built through consistency, strategy, and continuous improvement. While I gained valuable experience in the industry, I realized that I wanted to challenge myself further by learning new skills beyond the path I was already familiar with.

That realization led me to take a bold step into the world of SEO. I started working on an Australian-based website with little to no background in search engine optimization, but with determination and a willingness to learn. What began as a completely new challenge eventually became a passion for digital growth and online visibility.

Today, I focus on researching keywords and mapping, on-page and off page SEO, and refining website content to align more effectively with search intent while enhancing overall user experience. I am also actively building my knowledge in off-page SEO, technical SEO, reporting, data analysis, and Generative Engine Optimization (GEO) to keep pace with the constantly evolving digital landscape. My journey stands as evidence that skills can be developed, career paths can be shifted, and meaningful growth starts the moment you choose to take that bold move.